First of all, its free to listeners.
School Improvement Industry's reporting is not about explaining the news through our eyes, but providing our clients with a concise unfiltered view of how other players are acting in our emerging market.
At the same time, we place great emphasis on a strategic perpective for the school improvement industry. We also want our readers to get "out of their in-box" regularly.
Maybe the best time for this is away from the computer at work and maybe listening is a better way to stilulate the creative mind than reading. In any case, podcasts are better suited to our editorial and guest column than our news clips, so that's what we provide, along with an outline of key news items from School Improvement Industry Weekly. Our typical podcast is under 20 minutes - designed to fit into listeners' commutes.
SIIW-The Podcast has received a 5-Star Rating from PodSpider (
) a rating held by just 2,500 of the 20,000+ podcasts listed by this international service.
Episodes of SIIW-The Podcast are posted at http://www.siiwonline.libsyn.com.
Like our web-enabled publications, The Podcast is released on Monday. Because of this, our schedule tends to be more reliable than most podcasters', who treat their sessions more like a series of occaisonal papers than a periodical. Our podcast's focused audience, regularity and other factors make it an interesting candidate for experimentation in marketing. More On Advertising With Our Podcasts>
